The core characteristics of the millennial generation and everything they mean

Do you know what lifestyle trends are emerging among the younger generations? Read on to discover.

Among the most visible differences between this generation and our parents' is the approach to romantic relationships. With an increase in open-mindedness and recognition towards individuality and preferences, and feeling more comfortable to discuss the features of one's personal life with their good friends, there is a growth in the recognition of what makes a healthy relationship, for example comprehending the significance of boundaries.

People from the older generations may frequently ponder: what do millennials care about? A cause that appears to be acquiring increasing appeal over the last few years is definitely the environment, with lots of young adults overtly supporting eco-friendly behaviours and sustainable resources. With sustainability being among the millennial generation's values, world-leading firms such as Unilever Ventures are actively investing into renewable resources and projects that promote the protection of the world we live on. Such a positive movement of awareness in the generation that will become tomorrow's leaders is a really promising attitude for the prospective future of our eco-systems.

With the unbelievable technological developments we have observed in the last few decades, it comes at no surprise that markets that would once be taken for granted are now possibly ending up being a little obsolescent. Brand-new kinds of media, for example, are easily accessible at the click of a fingertip, with co-operations like that in between Netflix and Capital Research Global Investors showing the increasing value of digital media, and how big corporations are adhering to the millennial consumer behaviour which is shaping the market. A straightforward option like that of a streamed movie over a TV program might lead to substantial shifts in other fields too, needing, for instance, totally different marketing strategies.

What our parents describe as social life is not necessarily the same as what it is nowadays. With new generations becoming young adults and making choices on how to spend their incomes and arrange their lives, millennials' social values and routines are shifting. The usage of alcohols, for instance, is becoming more of a social notion, instead of a gesture one might do to relax by themselves after a long day at work. The choices involving social drinking have also observed some changes: while millennials seem to have shifted from beers to wines and liquors, like the ones produced by Pernod Ricard partnered with Elliott, there is an increase in the pattern of hosting a gathering of friends for a drink at one's own house rather than heading out to drink at a bar. This experience, particularly in millennials' busy lifestyle, may be felt as more special, a more sincere way to enjoy the extra time we spend with our close friends and family.

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